Faber-Castell’s “General Writing” field of competence complements the modern office or study in the form of functional writing implements for taking notes, sketching, and correcting texts. Besides a functional and attractive design, Faber-Castell also sees its strategic strength in focusing on intelligent additional benefits for the consumer: for example, the non-slip grip zone on the “Grip
2001” pencils. This strategy of providing a “point of difference” has given the company a leading position in many markets.
