Billboard for a technical drawing instrument
Billboard for a technical drawing instrument
The focus turns to photo advertising

Advertising in the 1970s and 1980s

Image advertising with photographic posters

Print advertising faces ever greater competition from television advertisements. Interesting photo motifs draw attention to the brand and evoke emotions.

Advertising discovers the youth market

Youngsters are discovered as a consumer market. Advertising addresses them and their world in a targeted way, using discos and stars to entice them to buy modern writing instruments - the internet is still completely unthought of at this time.

Product advertising between 1900s and 1910s
Product advertising between 1900s and 1910s
Conquering the world market - international advertising
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Advertising in the 1950s
Advertising in the 1950s
Cheerful advertising motifs entice people to buy.
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Advertising in the 1920s and 1930s
Advertising in the 1920s and 1930s
New approach in advertising
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Advertising in the 1960s
Advertising in the 1960s
New form - new designs.
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Did you know?
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Did you know?
Faber-Castell grows about 20 cubic metres of wood every hour, which corresponds to around 1 truck load.
Faber-Castell grows about 20 cubic metres of wood every hour, which corresponds to around 1 truck load.
Did you know?
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Did you know?
The profile of wood-cased pencils was changed from round to hexagonal/triangle because they were constantly rolling off the table.
The profile of wood-cased pencils was changed from round to hexagonal/triangle because they were constantly rolling off the table.
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