In the course of industrialization, more and more products are launched on the market
Product advertising between 1900 and 1910s
Since the start of the 20th century, modern printing technologies have been opening up a wider variety of options for product advertising. The design enables us to draw conclusions about the attitude to life in the relevant era.
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Packages destined for all over the world are adorned with coloured labels. Motifs from faraway continents reflect the love of the exotic.
Carl Schmidt-Helmbrechts designs a range of advertisements for Faber-Castell with small scenes from the world of writing, arithmetic and painting.
Packaging label for the pencil edition marking the 150th anniversary of the company
In 1911, A.W. Faber celebrates the 150th anniversary of the company. A special edition of purple coloured pencils is launched to mark the occasion. The packaging is adorned with the family crest.