Advertising in a wide range of languages
Advertising in a wide range of languages
In the course of industrialization, more and more products are launched on the market

Product advertising between 1900 and 1910s

Since the start of the 20th century, modern printing technologies have been opening up a wider variety of options for product advertising. The design enables us to draw conclusions about the attitude to life in the relevant era. .

Packages destined for all over the world are adorned with coloured labels. Motifs from faraway continents reflect the love of the exotic.

Carl Schmidt-Helmbrechts designs a range of advertisements for Faber-Castell with small scenes from the world of writing, arithmetic and painting.

Packaging label for the pencil edition marking the 150th anniversary of the company

In 1911, A.W. Faber celebrates the 150th anniversary of the company. A special edition of purple coloured pencils is launched to mark the occasion. The packaging is adorned with the family crest.

Advertising in the 1950s
Advertising in the 1950s
Cheerful advertising motifs entice people to buy.
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Advertising in the 1920s and 1930s
Advertising in the 1920s and 1930s
New approach in advertising
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Advertising in the 1960s
Advertising in the 1960s
New form - new designs.
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Advertising in the 1970s and 1980s
Advertising in the 1970s and 1980s
Photographic posters increasingly replace commercial arts
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Did you know?
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Did you know?
Faber-Castell grows about 20 cubic metres of wood every hour, which corresponds to around 1 truck load.
Faber-Castell grows about 20 cubic metres of wood every hour, which corresponds to around 1 truck load.
Did you know?
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Faber-Castell produces over 2.3 billion wood-cased pencils every year.
Did you know?
The profile of wood-cased pencils was changed from round to hexagonal/triangle because they were constantly rolling off the table.
The profile of wood-cased pencils was changed from round to hexagonal/triangle because they were constantly rolling off the table.
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