New approaches in advertising

In commercial graphics, the image is reduced to a picture of the product with a brief slogan.

Advertising in the 1920s and 1930s

Product advertising reaches an ever larger audience. A wide range of motifs and designs are used to suit different tastes.

In 1935, Faber-Castell acquires majority shares in the renowned fountain pen manufacturer Osmia. The company name "Osmia" is retained into the 1950s.

Product advertising between 1900s and 1910s

Conquering the world market - international advertising

Advertising in the 1950s

Cheerful advertising motifs entice people to buy.

Advertising in the 1960s

New form - new designs.

Advertising in the 1970s and 1980s

Photographic posters increasingly replace commercial arts

Did you know?

Faber-Castell produces over 2.3 billion wood-cased pencils every year.

Did you know?

Faber-Castell grows about 20 cubic metres of wood every hour, which corresponds to around 1 truck load.

Did you know?

Faber-Castell produces over 2.3 billion wood-cased pencils every year.

Did you know?

The profile of wood-cased pencils was changed from round to hexagonal/triangle because they were constantly rolling off the table.

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